Founded in Copenhagen in 2008 by Jonas Bjerre-Poulsen and Kasper Rønn, Norm Architects specialise in residential architecture, commercial interiors, industrial design, photography and art direction. The name, Norm Architects, reflects the group’s emphasis on the importance of drawing inspiration from norms and traditions within architecture and design – particularly the Scandinavian design principles of timeless aesthetics and natural materials, and the modernist values of restraint and refinement. Guided by these principles, Norm Architects produce a design that unites materials and craftsmanship, while embodying beauty, history and, most importantly, timeless simplicity, where there is nothing more to add or take away. Today, the group regularly collaborates with MENU, helping to drive the evolution of the brand and its product offerings —imbued with the same intrinsic quality as Norms creative direction: a simplicity that carries bigger ideas. Lead by the body and mind rather than by trends or technology, their projects explore ideas that not only look good but that also feel good: architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities.
Situated in one of the oldest streets of Copenhagen, Denmark, they respect their context and build on the traditions of Modernist principles of restraint and refinement. Through exploring what it is that heightens the human senses regardless of personal preference, our projects strip spaces, objects, ideas and images back to their simplest form. "Our expertise lies in finding the balance—when there’s nothing more to either add or take away."
Also products by Norm Architects
Bottle Grinder Family
The form, shaped more like a bottle, cleverly tricks the user to engage with the design in a playful and experimental way – and the powerful ceramic mechanism encourages even further experiments as it tackles a wide range of spices, seeds, salt and pepper.
Steering away from the predictable grinder, the Norm ‘Bottle Grinder’ is not what you expect to see in a salt and pepper grinder.
The Bottle Grinders are not your typical salt and pepper grinders. The powerful internal mechanism and soft plastic enclosure, provides a good grip, making the grinder easy to operate and perfect for trying out more than just salt and pepper.
They are easy to operate, fill and clean. You simply open them, fill them with delicious ingredients and close them again.
With the grinding mechanism located at the top of the set, it also ensures that you will keep your counter or kitchen table clean from salt and pepper flakes common with most other grinders.
The Bottle Grinder family is available in a range of beautiful, soft Scandinavian colours and combined with beech or walnut lid and is now extended with the addition of brass versions.