Founded in Copenhagen in 2008 by Jonas Bjerre-Poulsen and Kasper Rønn, Norm Architects specialise in residential architecture, commercial interiors, industrial design, photography and art direction. The name, Norm Architects, reflects the group’s emphasis on the importance of drawing inspiration from norms and traditions within architecture and design – particularly the Scandinavian design principles of timeless aesthetics and natural materials, and the modernist values of restraint and refinement. Guided by these principles, Norm Architects produce a design that unites materials and craftsmanship, while embodying beauty, history and, most importantly, timeless simplicity, where there is nothing more to add or take away. Today, the group regularly collaborates with MENU, helping to drive the evolution of the brand and its product offerings —imbued with the same intrinsic quality as Norms creative direction: a simplicity that carries bigger ideas. Lead by the body and mind rather than by trends or technology, their projects explore ideas that not only look good but that also feel good: architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities.
Situated in one of the oldest streets of Copenhagen, Denmark, they respect their context and build on the traditions of Modernist principles of restraint and refinement. Through exploring what it is that heightens the human senses regardless of personal preference, our projects strip spaces, objects, ideas and images back to their simplest form. "Our expertise lies in finding the balance—when there’s nothing more to either add or take away."
Also products by Norm Architects
Wire Planter Family
Mix and Match between the three varying heights, three colour options and Marble Top, Plant Pot or Oil Disc to create your own tableau variations for either indoor or outdoor.
Designed by the team at Norm Architects, the Wire Planter Series was inspired by a Japanese style garden.
The inspiration for this charming and decorative series came while Kasper Rønn and Jonas Bjerre-Poulsen were visiting a Japanese-inspired garden in L.A. The garden had custom-made standing and hanging displays with flowers and light. Together with Japanese trees and small fountains, it transformed the garden into a new kind of Art Deco style.
The combination of the Wire Pot and Base creates a beautiful resting place for your plants, while also offering stands of varying heights to bring visual interest and decoration to both indoor and outdoor spaces. The geometric lines outlining the base and the gentle curves of the pot work in harmony to lend a greenery aesthetic to any house. Because of the set-ups striking and elevated nature, these pieces are a great option for plants in commercial spaces, such as restaurants and offices.
All pieces are offered in three colours that keep it modish while remaining subdued. The pieces can be bought separately but are best used together.