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"My design is focused on functional items rather than
artistic objects. I appreciate products that can be used everyday
and be a part of people’s lives. I believe affection and emotion is
more important than exclusivity and expensive materials. My aim is
to create simplistic objects that are easy to understand and use,
but try to add something personal and expressive. I've come to call
this philosophy generous minimalism."
Jonas Wagell (born 1973) is a Swedish architect and designer
located in Stockholm. He is trained in graphics, marketing and
management, design and architecture at institutions such as
Konstfack, Beckmans, Berghs and Parsons and has a back record in
strategic project management.
The studio JWDA (Jonas Wagell Design & Architecture) maintains
a multi-disciplinary focus on brand management, architecture and
product design. This applies well to design concepts and enforcing
brand value - and we love co-operating with like-minded
professionals. And hey, it's more fun too!
Wagell is a restless soul with a strong nerve for entrepreneurship
which has brought him to develop the in-house design label Hello
Industry, the prefab house concept Mini House and the well-being
cabin range Arjan Sauna together with house company Sommarnöjen.
Wagell designed the JWDA Concrete Lamp for Menu A/S.
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