Søren Rose is a talented Danish entrepreneur and designer with a past as a creative director within the web and photography industry. His dream of having his own studio came true in 2008, and today he lives in New York where he operates the highly popular Søren Rose Studio. Rose explains ”And here I am, 6 years later, with branches in Copenhagen and New York." To understand how Scandinavian poise can marry with downtown grit a visit to Soren’s New York City Hudson Loft will do. Both offices embrace a noticeable paradox to create original interiors, products and furnishings that are minimally raw and masterfully crafted, yet elegantly refined.
The Søren Rose team encompasses an incredible set of skills within architecture, product design and manufacturing. The studio strives to provide clients with any level of service they wish, whether it’s designing a beautiful light fixture or a clients’ future residence. "We run a flat organisation; and, thus, if the junior designer has the best idea that’s what we go with. The studio's make up is on style, sensibility and sustainability in their overall approach for value in long-term design collaborations with like-minded people to propel the studio's mission forward.
Perpetually curious and self-motivated, Søren Rose goes by just one rule for every design and every company he starts – "if you don’t have passion for it, don’t do it." As a self-identified minimalist who still accepts himself as a materialist, he is continuously propelled to upgrade, by the captivation when innovation and style collide. The comprehensive philosophy is simple, don't be afraid to question, reinvent and challenge a shift in an industry.